CREATIVE WAYS TO MAKE USE OF DIGITAL SIGNAGE AT EVENTS

Creative ways to make use of digital signage at events

Creative ways to make use of digital signage at events

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Digital signage is revolutionising just how events look and feel. From static, fixed content on posters, billboards and signs, event organisers now have the energy to present information in dynamic, eye-catching ways, from big screen video to scrolling ads.

To be able to update information in realtime and present content in ways which truly engage the audience can transform the whole experience of attending an expo or even a conference.

Here are a few top strategies for how to use digital signage to have maximum impact at your event:
Livestream

Big conferences can indicate a lot of rushing around for visitors trying to create workshops and talks in various places on a limited schedule. Digital technology can take some of the stress out of things – by streaming key events live on screens across the venue, people can bring it all in and never having to rush in one end of the website to the other. And if you have particular curiosity about one speaker or event, no you have to pass up because they can not get yourself a seat.
Real-time updates

Trying to be sure changes in schedule and other important info is communicated to all visitors once a sizable event starts can be quite a nightmare for organisers. But with digital screens, information could be updated 24/7, so everyone can be kept up to date at the push of a button.
Interactive information

You can bet that almost all delegates at your event will have a smartphone, so cut down on printing costs and paper waste by turning event programmes into an app visitors can download. The same information – event maps, schedules, exhibitor details, amenities – could be displayed on touchscreen ‘kiosks'round the venue. Visitors can search these to find just what they are searching for, to find exactly the place where a specific event is taking place, or to bring up exhibitor details from a symbol on the map.



For more details check out digital signs.

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